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Social Media Advertising

Social media marketing is the process of creating a community online or gaining increased awareness of your brand or product in existing online communities. It combines the objectives of internet marketing with social networking sites such as Facebook, Flickr, Twitter, and Digg. It leverages aspects of viral marketing to build brand awareness for your company. The exact goal for each social media campaign will be varied in accordance to each company that engages in social media marketing.

NOMAMONT’S combined communications expertise in a 2.0 world as well as our skills and understanding of the new media landscape ensures that client communications remain integrated and reach the widest possible audience as they travel back and forth between the physical world and the Web. NOMAMONT teammates agency wide are skilled in blogger relations, search optimization for press releases and other content and leveraging Web 2.0 concepts for greater program impact. In addition, NOMAMONT’s specialized SMA operations team helps clients manage their online identity and presence.

Our process begins with a detailed analysis of your business and your online marketing objectives. From this, we create a unique and customized social media marketing strategy document for your company. This document will serve as the road map for meeting your social media objectives. It will include a detailed social media execution schedule that has been personalized to help achieve the objectives of the social media campaign and ultimately help your company achieve your business goals.

The objectives and key performance indicators (KPIs) for each social media marketing strategy will vary from client to client, but quite often the following are outcomes that can be expected from your social media strategy:

• Increased brand authority and visibility
• Increased leads and/or sales
• Promotion of products or services
• Inbound links and traffic to your website
• Increased insight with your target market

The following are just some of the social media marketing services that NOMAMONT utilizes when developing custom social media marketing strategy for clients:

• Blogger outreach
• Blog and RSS feed strategy and implementation
• Social media profile management, including: Twitter, Facebook Business Page, Flickr, YouTube, LinkedIn, amongst others.
• Link bait creation and promotion
• Mobile marketing
• Podcast and video blogging strategies
• Social media monitoring and brand management

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