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Congratulations, You are receiving the first edition of this newsletter, because you are either a client or social network contact of someone on our staff. I invite you to opt in and continue to receive our New "Brite Ideas Green Company" newsletter. Within the pages that will follow we will address "Green" change in growing and existing companies. Brite Ideas Green Company is a periodic newsletter dedicated to helping people and organizations manage marketing, advertising, pr tradeshows & corporate events in eco-friendly ways that ensure their continued success. "GREEN", when managed effectively, can result in increased productivity, higher morale, and better relationships both internally and with customers. Thank you for your support,
Green Marketing for a Sustainable Future Along with the now meteoric rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. This trend creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. Become a Passion Brand
E-mail Marketing & Reputation in a 2.0 World |
Get Our News Letterby registering for the Brite Ideas Green Company Newsletter you agree to the Terms & Conditions China Plans $440B Stimulus Funding for Renewables In Related News...
The Philippines wants to attact $9-10 billion in investements in renewable energy projects over the next 10 years, and has created generous incentives that go into effect next month.
Read Reuters coverage at the link below.
Website: planetark.org/wen/53071
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numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company's other products or practices. Presenting a product or service as green when it's not is called greenwashing. 
marketing, branding is often the subliminal process by which a business employs marketing strategies to guide people to easily remember their products and services over a competitor’s. Essentially, it's applied psychology. Branding is also a method to leverage success, expand market share, and fend off competition. The problem is, companies are turning to branding as a panacea and the cold, hard fact is branding will not create a spike in cash flow or market share. Therefore, it makes sense to understand that the purpose of branding is not to make your target market choose you over the competition, but rather to urge your prospects to see you as the only solution to their problem.
A strong brand is invaluable, as the battle for customers intensifies day by day. Brands of the future will be those able to surround their products and services with ardent advocates and loyalists: passion brands. All other brands will be left to compete in the price wars.
E-mail has become both the most effective marketing medium to emerge since the introduction of television and the most annoying medium for conveying an advertising message. Therefore your reputation is everything. Users are simply able to make a quick decision about your e-mail without even opening it if they don't like what they see in the "Subject" or "From" lines, the delete key is just a click away. As marketers you must also contend with the increasing negative connotation of "spam" a term that is now actively connected in the minds of consumers to ANY unwanted e-mail, even if they are legitimate 
marketing messages to which recipients have opted in for. Added to your difficult mission, ISPs in response their customers' frustrations have created new barriers. Our experts have examined the ways in which e-mail marketers can manage their reputation.
According to a recent Jupiter Research survey, 60% of business decision makers prefer e-mail and the Internet over other mediums for receiving marketing messages. Not to mention that the cost-per qualified lead can be 5% to 15% less when using online media. Today e-mail is reaching consumers no mat¬ter the time of day or where they are. Most marketers say that, for business-to-business offers, the middle of the week especially Tuesday is best; people have too much mail to wade through on Monday, and by Friday they have other things on their mind. For consumers at home, weekends are best; some send on Thursday or Friday, knowing it won't be read till the weekend. One axiom of DM is that longer copy pulls better than shorter. Not so in the digital age "In some ways the comparison between postal and e-mail seems good, but really it's closer to a TV news story where you have to capture them immediately or they're gone," says Media Synergy's Coulman Some marketers prefer personalization; others think offers work best in getting recipients to click open the mail. 
But the results from testing subject lines can be surprising. Stephanie Healy, interactive sales manager for Omaha Steaks, said a "buy one, get one free" subject line beat out one about "grilling perfect steaks ". On the other hand, for Memorial Day she tested a subject line about getting free franks or burgers with a purchase against one about big savings for the holiday, and the latter was beating out the former.
