Branding

NOMAMONT knows brands can be a company’s most valuable intangible assets. Our research has indicated that companies with strong brands earn up to 5 percentage points higher total return to shareholders than their industry counterparts.

While part of this return is attributable to better current performance, the rest reflects the expectation that a powerful brand will be successfully expanded into new channels, geographies, and businesses. Yet most companies fail to capture as much as 25 percent of potential incremental growth because they do not leverage the full equity of existing brands.

Companies can seize the opportunity to build on existing brand assets by developing distinctive and highly relevant customer-focused benefit platforms, both rational and emotional. Superior returns come when companies continually enhance and expand on their brand promise, and customers feel that brands deliver consistently on their promise at key customer touch points.

Strong Brands, Integrated Solutions

NOMAMONT works with companies to build shareholder value by strengthening their brands. We help our clients identify how they can best invest their brand-building resources for profitable growth. We develop integrated branding solutions firmly grounded in customer needs and objectives as well as in the company’s overall business strategy.

NOMAMONT’s branding professionals – including experienced practitioners from the world’s top marketing agencies – bring NOMAMONT’s fact-based analytical approach, social psychology expertise, and the intuitive judgment that comes from immersion in the creative process.

We provide end-to-end branding capabilities across three core areas that have proven effective in increasing brand revenue and reducing brand-related costs:

Brand Strategy

Through our work with our clients, we have identified the key elements that distinguish the brand strategies of successful companies. We develop effective strategies that are based on superior customer insights with a clear understanding of future economics, and we work with clients to build an organization’s ability to deliver on the brand promise. The brand strategies we develop for our clients integrate these elements in order to maximize revenue and profitability.